Event Date: 02 May 2026
This event is: in-person
The capacity limit for this event is 800
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
Event Date: 02 May 2026
This event is: in-person
The capacity limit for this event is 800
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
Jacksonville's 18th Annual Data Conference, Day of Data event includes paid pre-con tracks and one FREE day (optional $15 lunch) of training sessions for Data Professionals and those wanting to grow their Business Intelligence, Analytics, and SQL Server skills. This event is hosted by Jax Data, a 501(c)(3) non-profit organization.
Day of Data will be held on May 1st and May 2rd, 2026. Please register soon, as seating is limited, and let friends and colleagues know about the event.
Why Attend? This is a great opportunity to learn from Data Experts, Microsoft MVPs, SQL Server Authors, and Professionals who have been through and can relate to the daily obstacles you face. This one-day training event is unlike any other, providing food, training, and networking.
Data Clinic - We will have a room set up for you to ask our Data Experts for assistance with any current challenges you might be having. Look for this image posted at the door:
The official website is: http://jaxdata.org
Lunch: $15 (optional)
Event Hotel:
Hilton Tru
You may place discounted reservations between 4/29/26 and 5/4/26 - All reservations must be booked before 4/22/26 for the discount.
The event is taking place at:
University of North Florida (UNF)
1 UNF Drive
Jacksonville, Florida USA
Sessions will be in Building 51 and Building 4.
Parking in Garage 38 near the baseball fields.
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
There is a code of conduct for this event that all attendees are expected to follow. Please report violations to the organizers If you need to report a Code of Conduct violation, please contact the organizers and send a copy to coc@sqlsaturday.com
This event adheres to the generic data privacy policy. Please be aware that by registering, you give permission for organizers to share data with sponsors. Sponsors are required to adhere to their own data privacy policy in using this data.
There are sponsorship plans available.
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
Pre-Cons will be held on Friday May 1st.
SQL Server performance tuning looks big from a distance, but once you work with real examples it becomes much easier. This workshop is fully hands on. You will learn tuning by fixing real problems step by step, the same way you would in real projects.
This is workshop with zero (0) slides and 100% demos. Everything you learn happens directly in SQL Server, in real time. You will tune slow queries, build smarter indexes, understand locking behavior, read wait stats, and handle parallelism surprises right in front of your eyes. Every concept comes with an action that you will try yourself.
You will also hear a short and honest note about AI. The goal is to give you the skills that help you survive the AI transformation. We skip skills that AI can do for you. We focus only on the parts that are real and essential and will keep you valuable in any database team.
The workshop includes
It is lively, engaging, and built to make you confident.
You will work on tasks such as
By the end, you will know how to find slow spots, tune common queries, and use core tools like execution plans, indexes, waits, and parallelism with confidence. You will also understand which skills matter most in a world where AI is becoming normal.
Goals
Learn the fundamentals of SQL Server performance tuning with real hands on tasks
Understand how indexing, query patterns, locking, waits, and parallelism affect performance
Build essential tuning skills that stay valuable even during the AI shift
Prerequisites
Participants should know basic SQL. No performance tuning experience is needed. Basic SQL Server knowledge helps but is not required.
Pinal Dave is a seasoned SQL Server Performance Tuning Expert and independent consultant. With over 22 years of hands-on experience, he has authored 14 books on SQL Server, created 92 Pluralsight courses, and published more than 5,800 articles on database technology on his blog, SQLAuthority. He also holds a Master of Science degree and multiple database certifications.
Stop building pipelines the slow way.
AI is transforming data engineering, and the gap between those who've adapted and those who haven't is growing every month. This full-day session puts you on the right side of that gap. Whether you're new to Microsoft Fabric Data Factory or you've been building pipelines for years, we meet you where you are. No prerequisites. We start from the ground up.
What we'll build together:
Working pipelines. You'll learn the core mechanics of Fabric Data Factory, the design patterns professional engineers actually use, and how Claude Code can turn days of development into hours. This is code you'll take home and put to work.
Who should attend:
Data engineers, BI developers, IT professionals, and software developers at any level. If you touch data and want to move faster, you belong here.
Who's teaching:
The Leonards are a father-son team with different strengths and one shared obsession: figuring out what actually works. Andy has written books on data engineering. Stephen became the youngest precon presenter in PASS Summit history. Between them, you get decades of hard-won experience and a fresh perspective on where the field is heading.
The promise:
One day. Real skills. Faster pipelines. Every artifact we create together is yours to use and adapt. By the end of this day, you'll see data engineering differently, and you'll work a whole lot faster.
Andy Leonard is a husband, dad, and grandfather; creator of – and Data Philosopher at – DILM (Data Integration Lifecycle Management) Suite; a blogger, founder and Chief Data Engineer at Enterprise Data & Analytics; an SSIS and Azure Data Factory trainer, consultant, and developer; a SQL Server database and data warehouse developer; an author, mentor, engineer, and farmer.
Stephen Leonard With half a decade of experience in IT infrastructure and data management, Stephen specializes in bridging the gap between traditional systems and emerging AI-driven technologies. His expertise spans a broad range of platforms and tools, including Windows and Linux environments, cloud solutions (Azure AZ-900 certified), and enterprise-grade data systems. Stephen brings strong technical proficiency combined with hands-on experience in project management, client communication, and team collaboration.
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
The schedule has not been announced yet.
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
The call for speakers is open until Mar 31, 2026
You can submit a session by clicking the link below. The call for speakers ends on 31 Mar 2026
Below is a list of submitted sessions by all speakers.
Here is a list of speakers for this event:
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
Volunteers are very important to a successful event. Please select the 'Yes' to Volunteer during registration or contact the organizer to volunteer.
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
The organizers of this event are:
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
You can see a list of previous events for this location here
Location ● Sponsors ● Pre-cons ● Schedule ● Speakers ● Volunteers ● Contact ● Sponsorship Plans
Day of Data Jacksonville 2026 #1128 is an entire day conference related to the data professional and data technology. Day of Data is organized by Jax Data, a 501c3 non-profit organization.
With the help of a lot of Volunteers, we provide excellent sessions, refreshments, and lunch giving ample opportunities to interact with local professionals. In addition, we ensure adequate and comfortable We work hard to ensure that the Day of Data is an excellent experience for all, especially our Sponsors, without whom the event would not happen. Therefore, we aim to present at least six opportunities to route each attendee to your booth.
This is our 18th annual data conference event Day of Data, which has grown steadily since being the #3 SQL Saturday in 2006. With the support of our Sponsors, it remains free and open to the public. For 2017-2019, SQL Saturday Jacksonville attracted over 750 attendee registrations, the 3rd largest SQL Saturday in the United States. We had 50+ sessions led by 50+ world-class presenters. In 2022, 2023, 2024 and 2025, Jacksonville hosted the largest SQL Saturday in the world for the year. We anticipate sustaining our year-over-year increase in attendance for Day of Data. The volunteer organizers of Day of Data Jacksonville 2026 are proud to offer the following Sponsorship opportunities.
These are several ways to show your support of Day of Data Jacksonville 2026 and achieve maximum visibility for your company. Find details about these premium Marquee Sponsorship Opportunities below.
| Sponsor Levels | Amount | Sponsor Benefits |
| Exclusive Sponsorship Sponsorship | $25,000 | Be the Exclusive sponsor of Day of Data Jacksonville. All benefits are included below. No other sponsors will be allowed at the event. This is only available prior to January 1st, 2026 |
| Platinum Sponsorship | $2,700 - Early Bird Pricing until Feb 1st, 2026 - $2,500 | Includes all benefits of the Gold Sponsorship. Includes the entire electronic attendee list of those who attended and those who did not attend. |
| Gold Sponsorship | $2,000 - Early Bird Pricing until Feb 1st, 2026 - $1,800 | Includes all benefits of the Silver Sponsorship. Includes an electronic list of any scanned raffle ticket attendees' QR codes. |
| Silver Sponsorship | $1,500 - Early Bird Pricing until Feb 1st, 2026 - $1,300 | Includes all benefits of the Bronze Sponsorship. Includes one table and two chairs in our exhibitor area near registration and access to power. Includes the inclusion of a multi-page brochure or disk/USB drive in the event bag (Sponsor must provide at least two weeks ahead of the event). Raffle tickets will be provided to all attendees, and the sponsor should retain a fish bowl for collection to use for the raffle at the end of the event. Raffle tickets can be saved with the name and email address to reach out to contacts. |
| Bronze Sponsorship | $1,000 - Early Bird Pricing until Feb 1st, 2026 - $800 | Includes logo printed on event t-shirts given to all attendees upon arrival. Includes logo on Day of Data website. Includes logo included on social media posts. Includes logo, Twitter handle, and website links included in posts. Includes inclusion of a one-page flyer in the event bag (Sponsor must provide at least two weeks ahead of the event). Sponsor MUST provide a price to raffle on day event ($100 minimum value) |
Support Day of Data Jacksonville 2026 with high visibility and high profile exposure for your company, organization, product, or service with one of these premium Add On Sponsorship Opportunities. Each of these represents a unique opportunity, so act now. They are available on a first come first, served basis.
| Sponsorship | Amount | Sponsor Benefits |
| Lunch Session – 2 spots available | $2,500 | Lunch Session in a large auditorium, with special announcements with signs in the hallway and announced during lunch to direct attendees to rooms. It is suggested to raffle off an additional prize announced on the sponsor's table during the lunch session to draw attendees to the session. - Base Gold Sponsorship Required |
| Speaker Shirts – 1 spot available | $3,500 | Sponsor Logo and Name on all Speaker Shirts. - Base Gold Sponsorship Required |
| Lanyards – 1 spot available | $900 | Sponsor Logo included on all Lanyards handed to all attendees and speakers. - Base Gold Sponsorship Required |
| Attendee T-Shirts – 1 spot available | $3,500 | Sponsor Logo and Name featured prominently on attendee T-shirts (other sponsors will also have their logo included, but smaller). - Base Gold Sponsorship Required |
| Saturday Afternoon Ice Cream – 1 spot available | $2,000 | Sponsor Logo and Name on All Ice Cream Tickets, on the door entry sign where ice cream is served, and on the toppings table, named in the schedule and announced for afternoon Ice Cream Treat and ability to have a representative collect tickets at entry door. - Base Gold Sponsorship Required |
| Saturday Morning Breakfast – 1 spot available | $600 | Sponsor Logo and Name will be displayed above the breakfast area and announced in the schedule. - Base Gold Sponsorship Required |
| Saturday After Party – 1 spot available | $1,800 | Sponsor Logo and Name will be displayed at the party venue and announced in the schedule and at raffle and ability to have a representative announce themselves and what company provides. - Base Gold Sponsorship Required |
| Speaker Party – 1 spot available | $1,000 | Sponsor Logo and Name will be displayed at the party venue and ability to have a representative announce themselves and what company provides to all speakers and volunteers. - Base Gold Sponsorship Required |
We hope you’ll support this event! Please contact us at jeff@jefftaylor.io if you have any questions.
Day of Data Jacksonville 2026 is produced by and for the community of SQL developers, administrators, and affiliated disciplines. Event Sponsorship does not entail oversight or selection of topics or content.
Credit card payments can be made online by using Zeffy so we are not charged fees - This link will take you do our Zeffy site: https://bit.ly/sqlsatjax2026sponsorships. On the Zeffy website you do not need to pay for any additional fees. All funds must arrive two months (March 2, 2026) before the event to be included on printed material.
While Day of Data Jacksonville requires funds to operate, Sponsorship is also accepted as 'in-kind' contributions where the goods or services provided are those needed for Day of Data. We are especially interested in community groups helping plan and publicize the event. Don't hesitate to get in touch with us if you have any questions about how you can help.
About 'in-kind' Sponsorships: We distinguish between Sponsors that provide 'cash', and those that supply 'in-kind' Products and Services for raffles or other use. Our reasoning is thus:
We'll open the doors to sponsors at 7:30 am. Sponsors will be provided with a table, two chairs, and limited access to 110v power (please let us know what you need in advance). Tables will be in the same area as registration and breakfast to make it easy for attendees to stop by your table. We encourage sponsors to remain on site through the end of the day and have a representative present to present your prize and collect all raffle tickets for use later.
Lunch will be provided to sponsors that have registered. So please have everyone from your team attending register at https://www.dayofdata.org/jax so that we can have enough food available.
Sponsorship payments must be received in full no later than March 2, 2026 to guarantee inclusion in print and display materials. All sponsor-supplied materials must be received by April 20, 2026. (Do not send anything to arrive before April 13th as we do not have the storage facility any earlier) Contact us for applicable shipping addresses.
The biggest challenge with community events is capturing contact information for follow-ups. Few attendees will have business cards, and having them handwrite their info often leads to a 30% or higher loss due to the inability to read what they wrote! Instead, we provide attendees with a pre-printed badge with a QR code. This code can be scanned and associated with you as the sponsor in our backend system. This gives you 100% readability and 0% loss! It is also more effective than any other technique for capturing contact information. After the event, depending on your sponsorship level, we will provide you with your scanned list.
Here are the instructions to scan attendees' badges at our event: https://www.youtube.com/watch?v=zvsJtXrgIoc
Here is a picture of our badge.
Because we want you to be successful, all our sponsorship levels include the requirement that you provide a prize of at least $100 in value and a full-color 8-1/2 x 11 flyer highlighting the prize(s) you are providing for the raffle.
We will have one table for all absentee vendors in the same areas as our onsite vendors. Raffle ticket collection will proceed through the end of the day. If someone from your team is present, we'll ask them to draw the winning ticket. Otherwise, we'll select the ticket. Attendees must be present to win. If there is a physical prize, we'll give it to them. Otherwise, we'll forward their contact information for you to follow up with (for license keys, etc.)
We hope you'll support this event! Don't hesitate to contact us at Jeff@JeffTaylor.io if you have any questions.